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Part of the problem with not KISS is that you end up with a ton of meta work. You end up having multiple meetings to shop it around, needing to find data to justify things you shouldn't have to justify, and end up wasting a bunch of time. It's nice to be in an environment where your trusted to keep it to the main points and not get lost in the weeds.

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Aug 5Liked by Matt Hodges

These posts are so good Matt 👌🏻

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Thank you, Evelyn!

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Really appreciate you sharing how you guys do marketing! Super helpful to see how you think through things and what docs you use to communicate with the rest of the team.

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Thanks for reading, Daniel!

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