"We just learned who our best-fit customers were and focused on acquiring more of them – from Marketing to Sales to Customer Success." Love the focus on the fundamentals Mark Znutas.
adding the proverbial two-cents....
Three fastest ways to grow revenue:
1) Improve pricing
2) Acquire more of your best-fit customers
3) Funnel more deals to your best reps.
Finding your best customers is the key. The next step is understanding the product mix (this will influence product & pricing strategy so you can improve pricing) & the right sales motion (Freemium to premium, 7-day premium tease/trial to base, bundle discount etc) that causes them to enjoy your product so much they become your best customers.
It all starts with an ARR Table that most companies can't build. Glad Equal is solving this. ARR tables provide visibility into GRR & NRR drivers which are required to find your best-fit customers.
"We just learned who our best-fit customers were and focused on acquiring more of them – from Marketing to Sales to Customer Success." Love the focus on the fundamentals Mark Znutas.
adding the proverbial two-cents....
Three fastest ways to grow revenue:
1) Improve pricing
2) Acquire more of your best-fit customers
3) Funnel more deals to your best reps.
Finding your best customers is the key. The next step is understanding the product mix (this will influence product & pricing strategy so you can improve pricing) & the right sales motion (Freemium to premium, 7-day premium tease/trial to base, bundle discount etc) that causes them to enjoy your product so much they become your best customers.
It all starts with an ARR Table that most companies can't build. Glad Equal is solving this. ARR tables provide visibility into GRR & NRR drivers which are required to find your best-fit customers.