Stories and ideas about building and scaling startups

A blog by the team behind Equals

Our team has decades of knowledge from building at Meta, Microsoft, Amazon, Google, Stripe, Atlassian, Intercom, and Loom – to name a few.

We write about and share our ideas and the lessons we’ve learned in strategy, finance, analytics, product, engineering, sales, and marketing. We pride ourselves on being opinionated, honest, and vulnerable. We hope our stories help others as they build and scale their own companies.

We usually post at least once weekly.

About us

We're building a next-generation data analysis and reporting tool that fits this era of work. It's directly connected to your data and is as unconstrained and flexible as a spreadsheet. It's paired with BI-grade dashboards that are as quick and easy to create as a doc. It’s the data tool we have always wanted ourselves.

Learn about Equals

The Best of Wrap Text ↩️

  1. The fallacy of freemium in SaaS

  2. Sharing the decks we used to raise a $16M Series A

  3. A walkthrough of our pitch deck that raised $6.6M

  4. The Full Build Startup

  5. Why you should add friction to your onboarding

  6. How to ship fast

  7. Everything we measure at Equals

  8. The perfect pricing model doesn't exist

  9. Finding position-market fit

  10. SaaS metrics for fundraising

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Stories and ideas about building startups by early Intercom, Atlassian, and Loom employees.


CEO and co-founder of Equals ( Spent 7 years building Intercom from less than $1M to over $150M ARR. Board member at Intercom.
Early Atlassian, Intercom, and Loom. Now at Equals.
Head of Engineering at Equals
BizOps @ Equals
Head of Finance & Analytics @ Equals
Co-founder and CPO at Equals
Engineering at Equals, making spreadsheets scale. Ex Intercom, Amazon, Google.
Product Marketing @ Equals