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Self-serve strikes back
About a year ago, in a SaaS company in the USA...
Dec 4, 2024
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Bobby Pinero
8
Revisiting the fallacy of freemium: A year on
It turns out free wasn’t the (entire) problem.
Nov 12, 2024
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Bobby Pinero
6
5
We built Equals backwards (but that's ok)
When we started building Equals, our mission was as big as it gets in the business world: to build the next-generation spreadsheet.
Oct 22, 2024
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Bobby Pinero
3
Tell YOUR story when fundraising
Telling investors your company's story is arguably a founder/CEO’s most important job.
Sep 10, 2024
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Bobby Pinero
5
Startups shouldn't feel like walking a tightrope
Why success is found in getting the big things right, not in avoiding mistakes altogether
Aug 27, 2024
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Ben McRedmond
7
Building and taking a horizontal product to market is hard
We were warned. When it all got too dizzying, we went vertical. And it's working.
Aug 20, 2024
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Bobby Pinero
8
A/B testing is not for startups
Why false precision is your enemy in navigating the startup maze.
Aug 6, 2024
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Ben McRedmond
7
Finding position-market fit
In the search for product-market fit you also need to find position-market fit.
May 29, 2024
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Matt Hodges
10
2
Make ARR your North Star
ARR is the most important metric in any subscription business. It’s how investors will ultimately value it and where the rubber meets the road with your…
May 23, 2024
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Bobby Pinero
1
Under the sheets: Our new query experience
Get our internal product spec with all the details of the Equals 24 query and filter experience.
May 21, 2024
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Ben McRedmond
4
Three learnings that led to Equals 24
This week we launch Equals 24. It’s the culmination of three years of learnings and our biggest release since our initial launch. Here's how it came to…
May 14, 2024
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Bobby Pinero
5
Under the sheets: Designing new charts
Get our internal product spec with all the details of our revamped charts.
Apr 30, 2024
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Ben McRedmond
9
4
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