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Strategy

Tell YOUR story when fundraising
Telling investors your company's story is arguably a founder/CEO’s most important job.
 • 
Bobby Pinero
Startups shouldn't feel like walking a tightrope
Why success is found in getting the big things right, not in avoiding mistakes altogether
 • 
Ben McRedmond
Building and taking a horizontal product to market is hard
We were warned. When it all got too dizzying, we went vertical. And it's working.
 • 
Bobby Pinero
A/B testing is not for startups
Why false precision is your enemy in navigating the startup maze.
 • 
Ben McRedmond
Finding position-market fit
In the search for product-market fit you also need to find position-market fit.
 • 
Matt Hodges
2
Make ARR your North Star
ARR is the most important metric in any subscription business. It’s how investors will ultimately value it and where the rubber meets the road with your…
 • 
Bobby Pinero
Under the sheets: Our new query experience
Get our internal product spec with all the details of the Equals 24 query and filter experience.
 • 
Ben McRedmond
Three learnings that led to Equals 24
This week we launch Equals 24. It’s the culmination of three years of learnings and our biggest release since our initial launch. Here's how it came to…
 • 
Bobby Pinero
Under the sheets: Designing new charts
Get our internal product spec with all the details of our revamped charts.
 • 
Ben McRedmond
4
On publishing our first book
Writing a book sounds daunting. Because it is. This is the story of how we published The Ultimate Guide to ARR–all 72 pages of it. In three weeks.
 • 
Matt Hodges
Navigating your Idea Map
Avoid getting trapped in the early stage Idea Maze. Instead, free yourself to explore your Idea Map, where treasures wait.
 • 
Ben McRedmond
1
The Ultimate Guide to ARR
Our first book captures decades of experience standing up ARR reporting at the likes of Intercom and Atlassian. It's a free masterclass in Annual…
 • 
Bobby Pinero
1
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