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What counts as ARR
A common question in SaaS—consider frequency, source, timing, and adjustments.
 • 
Chris Burgner
The do's and don'ts of data visualization
How you choose to communicate your analyses can make or break the conversation.
 • 
Jiayan Yu
The SaaS Triangle of Despair
This post is an adaptation of the first chapter of The Guide to SaaS Metrics. Free to all and completely ungated, it’s our newest resource for anyone…
 • 
Bobby Pinero
3
An analyst's quest to improve retention for HubSpot CRM
When you uncover who your best-fit customers are, I say go all-in.
 • 
Mark Znutas
 and 
Bobby Pinero
1
Acting on Annual Recurring Revenue
Build a reporting system that turns ARR into action.
 • 
Bobby Pinero
Grow your ARR faster
When you can see the "diffs" in your business, growth opportunities are aplenty.
 • 
Bobby Pinero
How to define Annual Recurring Revenue
Unpack the business definitions you need to establish a single source of truth for ARR.
 • 
Chris Burgner
Why you want to cohort Annual Recurring Revenue
Gauge the stickiness and monetization of your customer base with cohort analyses.
 • 
Chris Burgner
How to spreadsheet
Spreadsheets are so powerful, yet so underutilized. Here's 20% of the knowledge that unlocks 90% of their magic.
 • 
Bobby Pinero
How to calculate Annual Recurring Revenue
Gross New, Expansion, Contraction, Churn and Restart–we unpack it all.
 • 
Chris Burgner
Make ARR your North Star
ARR is the most important metric in any subscription business. It’s how investors will ultimately value it and where the rubber meets the road with your…
 • 
Bobby Pinero
Roundtables with finance GOATS
Takeaways from candid conversations with finance legends from Slack, Figma, Notion, Intercom, and Tome.
 • 
Bobby Pinero
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