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Marketing

Startups shouldn't feel like walking a tightrope
Why success is found in getting the big things right, not in avoiding mistakes altogether
 • 
Ben McRedmond
Building and taking a horizontal product to market is hard
We were warned. When it all got too dizzying, we went vertical. And it's working.
 • 
Bobby Pinero
When did marketing get so damn complicated?
When it comes to communicating your marketing strategy, Keep It Stupid Simple.
 • 
Matt Hodges
5
The best advice I got when starting Equals
Most startup advice isn’t useful. But sometimes you're given a nugget of gold.
 • 
Bobby Pinero
Finding position-market fit
In the search for product-market fit you also need to find position-market fit.
 • 
Matt Hodges
2
Three learnings that led to Equals 24
This week we launch Equals 24. It’s the culmination of three years of learnings and our biggest release since our initial launch. Here's how it came to…
 • 
Bobby Pinero
On publishing our first book
Writing a book sounds daunting. Because it is. This is the story of how we published The Ultimate Guide to ARR–all 72 pages of it. In three weeks.
 • 
Matt Hodges
Why (and how) we moved our blog to Substack
Publishing quality content regularly is critical to any successful content strategy. But if your audience isn't growing, what's the point?
 • 
Matt Hodges
9
Hiring your first (product) marketer
“I'm hiring our first marketer. What do I need?”. I get asked this all the time. Here's my advice after 15 years of building teams at Atlassian…
 • 
Matt Hodges
7
Reflections on building Equals, 3 years in
This week, Equals turns three. And as any parent of a 3-year-old understands, it’s gone by in a flash, and I also can’t quite remember life before it.
 • 
Bobby Pinero
8
On naming new product
In the lead-up to the launch of our AI offering, we explored giving it an entirely new, bespoke name. However, we ultimately decided against it. Here's…
 • 
Matt Hodges
So, you have a homepage. What's next?
Every business needs a website. Most SaaS businesses start with the basics: a homepage, pricing, about, and careers... but what comes next?
 • 
Matt Hodges
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