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Hiring your first (product) marketer
“I'm hiring our first marketer. What do I need?”. I get asked this all the time. Here's my advice after 15 years of building teams at Atlassian…
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Matt Hodges
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So, you have a homepage. What's next?
Every business needs a website. Most SaaS businesses start with the basics: a homepage, pricing, about, and careers... but what comes next?
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Matt Hodges
How to ship fast
A lot has been written on how important it is for startups to ship fast. Less has been written on how to ship fast.
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Ben McRedmond
Why you should add friction to your onboarding
Onboarding is more sales than it is product. It’s a game of convincing a new user to keep going.
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Ben McRedmond
The fallacy of freemium in SaaS
The following is a true story. It is the story of when we made Equals free. A decision that broke our business (for a minute).
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Bobby Pinero
The perfect pricing model doesn't exist
Do you actually enjoy paying for things? Of course, you don't. That's what makes pricing so hard.
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Matt Hodges
Sharing the decks we used to raise a $16M Series A
Sharing the decks we used to raise our Series A led by Andreessen Horowitz. Our advice: own the narrative. We’ll walk you through what this means to us.
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Bobby Pinero
Snowflake’s Forecast Transformation with Brad Floering
We sat down with Finance leader Brad Floering to learn how he used Snowflake’s own product to radically transform the company’s forecasting process and…
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Chris Burgner
The Full Build Startup
For a certain type of company, MVP just doesn't cut it. You need to start with more. You need "Full Builds".
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Ben McRedmond
Exploring Figma's Self Serve Forecast Model
We sat down with Sean Whitney, Figma’s 40th employee and second Strategic Finance hire, to learn how Figma built a Self Serve forecast model that…
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Chris Burgner
Equals raises $6.6M from David Sacks at Craft Ventures to replace Excel
We’re proud and excited to share that Equals has raised a $6.6M seed round, led by David Sacks at Craft Ventures.
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Bobby Pinero
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