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When did marketing get so damn complicated?
When it comes to communicating your marketing strategy, Keep It Stupid Simple.
 • 
Matt Hodges
2
An analyst's quest to improve retention for HubSpot CRM
When you uncover who your best-fit customers are, I say go all-in.
 • 
Mark Znutas
 and 
Bobby Pinero
Benchmarking Annual Recurring Revenue
Truth be told, I hate benchmarks. But they do have value – when used wisely.
 • 
Bobby Pinero
Your pricing page has one job
When designing the pricing page for your SaaS product, be sure it answers this simple question.
 • 
Matt Hodges
2
The startup as a path to self-discovery
“We're here to put a dent in the universe. Otherwise, why even be here?”
 • 
Bobby Pinero

June 2024

Acting on Annual Recurring Revenue
Build a reporting system that turns ARR into action.
 • 
Bobby Pinero
Grow your ARR faster
When you can see the "diffs" in your business, growth opportunities are aplenty.
 • 
Bobby Pinero
How to build Annual Recurring Revenue
A step-by-step guide to creating an ARR build that makes reporting on and answering questions about ARR a breeze.
 • 
Chris Burgner
The best advice I got when starting Equals
Most startup advice isn’t useful. But sometimes you're given a nugget of gold.
 • 
Bobby Pinero
How to define Annual Recurring Revenue
Unpack the business definitions you need to establish a single source of truth for ARR.
 • 
Chris Burgner
Why we changed pricing 3 times in 1 year
When the perfect pricing model doesn't exist, you must experiment to find pricing-market fit.
 • 
Matt Hodges
10
Why you want to cohort Annual Recurring Revenue
Gauge the stickiness and monetization of your customer base with cohort analyses.
 • 
Chris Burgner
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