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Tell YOUR story when fundraising
Telling investors your company's story is arguably a founder/CEO’s most important job.
 • 
Bobby Pinero
How to think about testing pricing
To A/B test, or not to A/B test: that is the question.
 • 
Matt Hodges

August 2024

Startups shouldn't feel like walking a tightrope
Why success is found in getting the big things right, not in avoiding mistakes altogether
 • 
Ben McRedmond
Building and taking a horizontal product to market is hard
We were warned. When it all got too dizzying, we went vertical. And it's working.
 • 
Bobby Pinero
The do's and don'ts of data visualization
How you choose to communicate your analyses can make or break the conversation.
 • 
Jiayan Yu
A/B testing is not for startups
Why false precision is your enemy in navigating the startup maze.
 • 
Ben McRedmond

July 2024

The SaaS Triangle of Despair
This post is an adaptation of the first chapter of The Guide to SaaS Metrics. Free to all and completely ungated, it’s our newest resource for anyone…
 • 
Bobby Pinero
3
When did marketing get so damn complicated?
When it comes to communicating your marketing strategy, Keep It Stupid Simple.
 • 
Matt Hodges
4
An analyst's quest to improve retention for HubSpot CRM
When you uncover who your best-fit customers are, I say go all-in.
 • 
Mark Znutas
 and 
Bobby Pinero
1
Benchmarking Annual Recurring Revenue
Truth be told, I hate benchmarks. But they do have value – when used wisely.
 • 
Bobby Pinero
Your pricing page has one job
When designing the pricing page for your SaaS product, be sure it answers this simple question.
 • 
Matt Hodges
2
The startup as a path to self-discovery
“We're here to put a dent in the universe. Otherwise, why even be here?”
 • 
Bobby Pinero
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