Sitemap - 2024 - Wrap Text by Equals

Equals in 2024

Self-serve strikes back

Sales pipeline performance: AMA

Revisiting the fallacy of freemium: A year on

Why Sales and Finance can't agree on ARR

How to run a startup board meeting

We built Equals backwards (but that's ok)

10 questions to define your ARR

Equals goes full stack

What counts as ARR

Why and how to update investors

On building a better ARR reporting system

Tell YOUR story when fundraising

How to think about testing pricing

Startups shouldn't feel like walking a tightrope

Building and taking a horizontal product to market is hard

The do's and don'ts of data visualization

A/B testing is not for startups

The SaaS Triangle of Despair

When did marketing get so damn complicated?

An analyst's quest to improve retention for HubSpot CRM

Benchmarking Annual Recurring Revenue

Your pricing page has one job

The startup as a path to self-discovery

Acting on Annual Recurring Revenue

Grow your ARR faster

How to build Annual Recurring Revenue

The best advice I got when starting Equals

How to define Annual Recurring Revenue

Why we changed pricing 3 times in 1 year

Why you want to cohort Annual Recurring Revenue

How to spreadsheet

How to calculate Annual Recurring Revenue

Finding position-market fit

Make ARR your North Star

Under the sheets: Our new query experience

Three learnings that led to Equals 24

Roundtables with finance GOATS

Under the sheets: Designing new charts

SaaS metrics for fundraising

On publishing our first book

Your board meeting shouldn’t be a final exam

Navigating your Idea Map

ARR reporting is never one-size-fits-all

The Ultimate Guide to ARR

How to decide fast

Why (and how) we moved our blog to Substack

Five must-have views for every SaaS company

Hiring your first (product) marketer

Reflections on building Equals, 3 years in

How to measure SaaS sales pipeline

On naming new product

AI is not a feature

An all-new AI Assist(ant)

So, you have a homepage. What's next?